Daniel joined Razorfish in 2011 as Chief Creative Officer, with a brief to focus on the creative leadership of Razorfish’s key multinational clients and to help realise the ambition of being the market leader in terms of creative excellence, talent, brand profile and positioning. So influential were his efforts that less than 12 months later he was promoted to Global Chief Creative Officer. Already during his tenure Razorfish has been awarded for work created in partnership with Audi, McDonald’s, Samsung and Unilever, as well as been recognized by AdAge as the highest ranking digital agency in their A-List 2012.
Daniel gets most excited when brands stop ‘talking’ and start ‘doing’, He strongly believes that organisations require a new generation of thinking, ideas, storytelling, interaction, digital products and utility driven services if they are to keep the promise they make to their audiences and play a meaningful and indispensable role in their lives.
Prior to joining Razorfish Daniel spent 15 years as a key leader at AKQA, growing the business and working with a large number of the world's top 50 brands. As one of the worlds most awarded Creative Directors, Daniel made a significant contribution to AKQA’s numerous ‘Agency of the Year’ accolades, reputation as a prominent innovation business and status as a leader in the advertising industry.
As well as working with clients, Daniel been fortunate enough to produce design practice workshops for the Design Museum, London and to work with students via their education program. He has also served as judge and chairperson for the leading UK, European and global creative award initiatives in the advertising and design industry. In 2010 Daniel was recognised as the UK's No.1 Digital Creative Director and in the same year invited to become a Fellow of the Royal Society of Arts in recognition of his work and overall contribution to excellence in digital advertising. In 2012 he was invited to become an Executive Member of the International Academy of Digital Arts and Sciences (IADAS).