Mark Farrow was named Designer of the Year in the last Creative Review Peer Poll, voting him “the most important graphic designer working today”. His career began in the early 1980s designing experimental sleeves and posters for Factory Records, and The Haçienda, which placed him at the forefront of contemporary music graphic design. His London based studio, Farrow, has since continued with a longstanding creative partnership with Pet Shop Boys, and other bands such as Spiritualized. The studio's minimalist approach, and a rigorous, highly precise attention to detail defines his aesthetic, and appeals to a broad spectrum of clients, from museums and galleries to pop music and retail, product designers and architects, to restaurateurs and artists. His work has been exhibited and published all over the world, and he is amongst the top ten most awarded designers of all time at D&AD. In 2009 he was given the honour of Royal Designer for Industry, the highest honour a designer can receive in the UK.