Hei Yiyang was born in 1975. His works are about branding, exhibition planning, spatial design and publishing. He is one of the most active cultural exchange pioneers in China. He devotes himself to putting different mediums like graphic design, contemporary art, advertising, architectural space, city and society together, to make his works interesting, meaningful and valuable. In 1999 he founded SenseTeam, which is the most energetic and farsighted team among global Chinese creative teams. It focuses on civility and sociality.
He has won several design competitions include New York ADC (1 Gold Award ,2 Silver Awards, 3 Merit Awards), Cannes Lions International Festival of Creativity (2 Silver Awards), New York One Show Design (1 Gold Award, 1 Silver Award, 6 Merit Awards), D&AD (4 in book), Adfest Design Lotus (2 Gold Awards, 2 Silver Awards), Red Dot (2 Best of the Best Awards, 6 Merit Awards), HKDA Awards (1 Gold Award, 2 Bronze Awards, 8 Excellence Awards, 8 Merit Awards) and GDC (1 Gold Award, 1 Silver Award, 5 Bronze Awards, 20 Merit Awards).
He has been a jury member of several awards such as Longxi Awards, Adfest, HK4As Kam Fan Awards, GDC, D&AD Awards, China Advertising Great-wall Awards, Chinese Element International Creative Award, Times Asia-Pacific Advertising Awards and One Show Design.